Squeezing Lemons ⇒
My task at LemonStand is to increase sales so I thought I'd share what we've done that's worked and not worked.
Our challenges are fairly standard:
- no contracts
- max. two week sales cycle (corresponds to 2 week trial)
- rarely have valid phone number on trial customers
- lower price point
- people just exploring options
- LemonStand can be a little overwhelming if you don't know where to start
What has worked:
- live chat (we use Olark)
- better and more frequent email during the trial (via...