Squeezing Lemons ⇒

January 31st, 2015 by Erin with tags Sales & Work

My task at LemonStand is to increase sales so I thought I'd share what we've done that's worked and not worked.

Our challenges are fairly standard:

  • no contracts
  • max. two week sales cycle (corresponds to 2 week trial)
  • rarely have valid phone number on trial customers
  • lower price point
  • people just exploring options
  • LemonStand can be a little overwhelming if you don't know where to start

What has worked:

  • live chat (we use Olark)
  • better and more frequent email during the trial (via...

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A Working Man...finally ⇒

November 1st, 2014 by Erin with tags Work, E-Commerce & AngelList

I left InTouch at the end of April after much thought. My plan was give ample notice (2 months), take a few months off in the summer, and start work when the kids went back to school. Life, however, did not work out that way.

Instead, I was asked to leave a few days after I gave notice. The good news was that I could be very active in meeting cool companies. The bad news is that I was expecting a tad more income to tide us over for the summer.

My challenge in finding a job was that I...

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Instant Interview - The Cover Letter ⇒

September 12th, 2014 by Erin with tag Work

Here's the cover letter that got a response in 5 mins:

You: cool company with proven, awesome technology that clearly helps companies buy things faster/easier.

Me: techy, sales guy extra-ordinaire.

Our eyes met across the internet. Immediately you were impressed by the cut of my CV (http://erin.thedalzells.org). I loved your style and the way you took a large problem and focussed on a small part of it, and have grown from there.

Would they get together? Tune in next...

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What's Going On With Me? ⇒

September 1st, 2014 by Erin with tag Work

I started my new career search in Feb, quit my job in April (didn't end the way I wanted it to...story for another day) and have been trying to find the perfect job ever since. The challenge with my search is that I like startups, but they must be in juuuuuust the right stage to both need someone like me and be able to afford it. Oh, and they have to be in an industry that I am interested in.

So far I have met with:

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