Goin' Fishin' ⇒

February 27th, 2015 by Erin with tags Work & Sockeye

It took me a while1 to find the perfect job, but I did it.

My challenge was finding a (reasonable) local company that sold something complicated that I could get interested in. I found many companies selling cool things and many non-local selling complicated things. As an additional challenge was that I would prefer a company were I could work from home several days of the week.

Finding a company like this was much harder than I thought. And finding this company is a neat little story...

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When Life Gives You Lemons ⇒

February 8th, 2015 by Erin with tags Work & Lemonstand

This Friday will be my last day at LemonStand. We all agree that a dedicated, senior sales person is not what is needed at this stage in LemonStand's growth1. They are a great group of folks who will make a difference in the eCommerce space.

I am looking for a company (local or allows remote) whose products/services require technical sales. The more complicated & expensive the better.

Here's what I bring to my next job so if you hear of something cool, let me know.


  1. Though we...

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Squeezing Lemons ⇒

January 31st, 2015 by Erin with tags Sales & Work

My task at LemonStand is to increase sales so I thought I'd share what we've done that's worked and not worked.

Our challenges are fairly standard:

  • no contracts
  • max. two week sales cycle (corresponds to 2 week trial)
  • rarely have valid phone number on trial customers
  • lower price point
  • people just exploring options
  • LemonStand can be a little overwhelming if you don't know where to start

What has worked:

  • live chat (we use Olark)
  • better and more frequent email during the trial (via...

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A Working Man...finally ⇒

November 1st, 2014 by Erin with tags Work, E-Commerce & AngelList

I left InTouch at the end of April after much thought. My plan was give ample notice (2 months), take a few months off in the summer, and start work when the kids went back to school. Life, however, did not work out that way.

Instead, I was asked to leave a few days after I gave notice. The good news was that I could be very active in meeting cool companies. The bad news is that I was expecting a tad more income to tide us over for the summer.

My challenge in finding a job was that I...

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