Accuvit that analyzed the impact of using filler words in B2B sales calls - fillers like ‘Umm’, ‘Uh’, ‘Like’, and so on. I wanted to share some of the more remarkable findings.
My filler word is 'and'.
Recently, I got invited to speak at the Vancouver stop of Startup Canada's cross-country tour.
As part of the Sales & Marketing workshop they asked me to deliver a 15 min talk about some high-level concepts that would benefit first-time or early entrepreneurs. I came up with 7 myths1 (and their matching realities) that I see startups believe, over and over:
"Instead of being about persuading the buyer, sales is more about building their motivation to buy." @PrincipledSell brandquarterly.com/open-mic-socia…
We've got to start pulling customers through the buying process instead of pushing them through our sales process.
When you ask for something, always be prepared for a yes!
If you're doing things the right way, you'll get yesses. Be ready for them!