1. Never answer a question that the customer hasn’t asked.
2. Never provide information that the customer hasn’t requested.

2 Essential Rules Most Salespeople Forget, by Geoffrey James (In some way, we are all in Sales, aren’t we?)

Nice to be reminded of the basics.

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First, go read this article from Forbes

I have encountered all of those scenarios, but every time it was due to a mistake I made earlier in the sales process. Thought I'd review what can be done to avoid these.

1. & 2) both happen if you make your offer before you've agreed:

1. they would like to buy
2. they are ready to buy, i.e. the actual buyer has committed to buying now
3. your solution is the right solution

4. is only scary if you don't know about your competitors. And what salesperson...

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@nevmed, the #BrownDonDraper sharing his knowledge on copywriting #hustlecon @sales4_startups pic.twitter.com/fn6XloL5iS

Great template for short, but effective copy: [End results customer wants ] + [Specific time period] + [Address the objections]

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I was surprised at subject lines that were opened the most (hint, they're very short).

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