There’s really only one key factor that distinguishes enterprise selling from everything a product person knows, and that is enterprise selling ends with the product and starts with the enterprise.
There are hundreds of books on how to negotiate. You can spend a year reading them all to become a great negotiator. Or you can do the one thing that will give you the upper hand in every negotiation: be willing to walk away.
"Every decision is emotional." By uttering this simple sentence on the main stage of AA-ISP's Inside Sales Leadership Summit, Tom Snyder, founder of VorsightBP, got a roomful of attendees to nod in agreement
Just as you're getting ready to seal the deal, they start raising concerns, objections, and doubts. And slowly the realization creeps on you that this deal is not going to happen.
Be firm, polite and inquisitive.